Material & Quality

Everything we sell is premium imitation jewellery — also called fashion jewellery. It is not gold, and it is not silver. We say so plainly because the shine is close enough that some sellers let you assume otherwise.

What it is made of: pieces are built on brass and jewellery-alloy bases, then finished by plating — gold tone, rose gold tone, silver tone, or the darker antique tone you see across the bridal and temple designs. Stones are AD stones (white and coloured), pearl beads and coloured glass.

Anti-tarnish: most of our daily-wear range carries an anti-tarnish coating, which is what keeps it bright far longer than ordinary imitation jewellery through Indian heat and humidity. It slows tarnishing down; nothing stops it forever.

How long it lasts: plating is a surface, so it wears. Perfume, water, sweat and cleaning products take it off fastest. Treated well, these pieces stay good-looking for years.

Before it reaches you: every piece is hand-selected and checked for stone setting, clasp action and finish before it is packed. If something still arrives damaged, send us an unboxing video within 24 hours and we replace it.